Sustainable Care for your garments

Seréne designs beautiful lounge and sleepwear with longevity in mind, created using exclusively natural fibres. Caring for our
clothing not only extends its life, but also has a positive impact on the environment. The following laundering advice is a general
guideline for garment care in order to get the most out of your Seréne pieces, so you can enjoy them for many years to come.

Always refer to your garment’s specific care instructions. If you have further questions about laundering your Seréne items, feel free
to email us directly at hello@serenecollective.co.nz

– Where possible, choose to air your garments outside on a drying rack to freshen, away from direct sunlight. This is kinder for both
your garment and the environment. Leaving your clothes out to air can have them smelling fresh in a short amount of time.

– Use a quality, gentle laundry detergent for your items when washing. For merino pieces, ensure you use an approved wool detergent.

– Wash your items at a low water temperature.

– Iron only when necessary, on the reverse side is best.

– Choose your dry cleaner carefully – look for eco or green credentials in their products and practices.

– If by chance you lose a button, you’ll find a spare on the care label x

Linen

Garment is delicate. Cold hand wash, or delicate machine wash cycle with similar colours using a gentle detergent. Do not bleach,
rub, soak or tumble dry. Line dry in shade. Warm iron on the reverse if required. Drycleanable.

It’s recommended to iron while the garment is still slightly damp for best results, rather than when bone dry.

Hanging your shirts on a rounded clothes hanger is a good way to avoid peg marks.

Perfectly imperfect, any irregular slub appearance of the Linen fabric is considered a unique characteristic of this natural fabric and
adds to the garments original beauty.

Silk & Cotton/Silk

Garment is delicate. Cold hand wash, or delicate machine wash cycle with similar colours in a laundry bag using a gentle detergent.
Do not bleach, rub, soak or tumble dry. Line dry in shade. Cool iron on the reverse if required. Drycleanable.

Hanging your shirts on a rounded clothes hanger is a good way to avoid peg marks.

Due to the delicate nature of these fabrics, extra care should be taken when wearing jewellery and around sharp objects as it could snag.

Merino

Cold hand or machine wash on a delicate or wool cycle separately, using an approved wool detergent. Do not use bleach, softener
or soak items. Do not tumble dry. Dry flat in shade. Gently pull the garment back into shape when damp if required. Cool iron on
the reverse. Do not dryclean.

If handwashing, gently squeeze (do not wring), then roll in a towel to remove excess water

The best way to dry your merino garments is to lay them flat on top of a towel, on an airing rack.

Choosing to air your merino items outside is a great way to freshen them up rather than washing if not necessary. Simply give them
a shake and leave in the breeze to naturally breathe.

Organic Cotton

Cold hand wash, or gentle machine wash cycle with similar colours using gentle detergent. Do not bleach, rub or soak. Line dry in shade, or tumble dry on low temperature. Warm iron on the reverse side if required. Drycleanable.

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