Seréne x i = Change

As an emerging brand who aims to tread lightly and consciously on this earth, we understand the responsibility we have as a business to help improve people’s lives and care for the planet we all share. We are committed to supporting some of the most vulnerable women and children around the world, and being part of a positive change toward environmental issues.

Seréne has partnered with i=Change who focus on the empowerment of women and girls and helping them unleash their potential, and also mitigate the impacts of climate change.

i=Change is a platform that forwards 100% of the donations to the chosen NGO charities, no fees are deducted from donations, nor do they charge the NGO partners any fees to be funding recipients.

When you make a purchase, you are shopping with purpose. Simply choose one of the following three charities that will receive $1 of the purchase. Below is a summary of our charity partners, and the impact of our customers’ donations.

Seabin Foundation

Clean the sea

Clean our Seas and Harbours.

Over 160 million tons of plastic is produced each year to create single-use disposable items and packaging.

With no established system to close the loop, this has led to over 70 years of accumulation of plastics in landfill (40%) and the environment (32%), with only 10% being recycled.

Plastics end up in waterways and oceans, breaking down into ever smaller pieces called micro-plastics, well known for entering the food chain through the water, air and food that we consume.

Seabin Smart Tech, similar to a rubbish bin X pool skimmer, removes floating plastics as small as 2mm, filtering 600,000L of water per day from oil and surface pollutants.

Many Seabins are operational in New Zealand marinas and harbours.

$1 = removes 1.2kg of plastic and debris from the sea

her FUTURE Coalition

Educate a girl

Change a life

In the male-dominated slums of Calcutta, girls come second in every way. They are rarely sent to school, and often end up forced into child marriages, child labor or sex trafficking.

Even for families who do want schooling for their girls, a decent education is unaffordable.

By providing education and academic tutoring, Her Future Coalition ensures that girls have the chance of breaking the cycle of poverty and exploitation by getting a quality education.

Our commitment to these girls is long term. Many of the girls who begin our programs as young children have gone on to college, and are now empowered to transform their families and communities from within.

$1.50 = pays for a day of high quality education for a girl in a Calcutta slum.

UN Women

Dignity during disaster

Provide emergency dignity kits for women.

When crisis occurs, people’s lives change in an instant.

Death, injury, displacement, and the destruction left behind impacts entire communities. Women and girls are affected differently by disasters. Disasters often kill more women than men and hit women’s livelihoods hardest.

The needs of women and girls are often overlooked and ignored in the immediate response to conflict and disaster. Simple items such as sanitary napkins, a clean pair of underwear and soap can help restore dignity for women and girls following disaster and conflict.

$15 = provides a dignity kit filled with necessities including soap and sanitary napkins for women and girls affected by conflict and disaster.